I’m Naya Clark

Agency: Digitas
Task: I helped a multi-platform campaign for Bank of America’s sponsorship of Ken Burns’ PBS documentary on Leonardo da Vinci, crafting messaging that balanced brand presence with cultural storytelling. The challenge was weaving together Bank of America’s sponsorship, Ken Burns’ cinematic authority, PBS’s educational voice, and da Vinci’s legacy in art and science without overwhelming the audience. I focused on keeping the copy clear and fluid, allowing each element to support rather than compete with one another. To deepen engagement, I also helped concept gamified social posts that invited audiences to interact with da Vinci’s ideas in a more playful, accessible way.